My reflections

and building a billion dollar business

May 01, 2025

Hi everyone,

In case you missed it — Cashu Group is raising capital, and our offer will officially go live this Tuesday, May 13 at 12PM AEST on Birchal.

As we gear up for our offer, I wanted to share some reflections on what’s been an extraordinary few weeks for Cashu Group — and what’s coming next.

Reflection 1: The Retail Movement Is Real
With over 250,000+ followers and 5M+ monthly impressions, Cashu is becoming a central hub for retail investor attention. Our platforms aren’t just growing — they’re converting, driving real outcomes for public companies.
It’s clear: Main Street wants in.

Reflection 2: A New Era for Investor Relations Is Here
Traditional IR is broken — and companies know it.
Cashu’s model of media-led, data-driven, always-on investor engagement is resonating. One recent campaign outperformed traditional IR efforts by over 10x in reach and engagement — and cost a fraction of the price. That’s the future of IR, and we’re building it.

Reflection 3: This Raise Is About Ownership, Not Just Capital
What excites us most about this campaign is that we’re raising from the very people who use our tools, read our research, and engage with our stories.
This isn’t just funding — it’s founding.

With just days to go, now’s the time to register your interest if you haven’t already:

👉 https://www.birchal.com/company/cashu

We’ll be sharing more updates this week as we head into launch — stay tuned, and thank you for being part of the journey.

Let’s build the next great investor platform together.

Luca Monk
CEO, Cashu Group