This Company Is at the Heart of a $16 Trillion Trend
A Financial Revolution Goes Global
Finance is undergoing a dramatic transformation as assets and markets become tokenized and decentralized. Analysts predict that tokenization of real-world assets (RWAs) could reach into the trillions of dollars within a few years (source). The appeal is clear: blockchain-based finance can make markets faster, cheaper, and accessible 24/7 by removing intermediaries and enabling near-instant settlement.
From major financial hubs on Wall Street to emerging markets in Africa, this macro trend is reshaping how value is issued and traded. Amid this revolution, one company stands out as a key beneficiary and enabler:
DeFi Technologies Inc. (CBOE: DEFI; OTC: DEFTF).
In the narrative of finance’s next chapter, DeFi Technologies is casting itself in the hero’s role – bridging traditional finance with the decentralized future and poised to reap the rewards of this macro shift.
How This DeFi Stock Quietly Built a $200M Revenue Engine
DeFi Technologies describes itself as a financial technology firm “pioneering the convergence of traditional capital markets with the world of decentralized finance (DeFi)” (source). In practice, the company has built a diversified business model giving investors exposure to the decentralizing finance trend through multiple highly scalable ventures. By late 2024, DeFi Technologies had achieved over C$72 million in net income year-to-date (source) – an impressive feat that underscores a robust business model. In fact, management noted it is “among the very few profitable public companies” in the digital asset sector (source), a credibility boost in an industry where many peers are still in the red.
What drives this success? Diversification. DeFi Technologies operates several synergistic business lines that together capture value across the crypto and DeFi ecosystem:
Valour – The Asset Management Arm: Through its wholly-owned subsidiary Valour Inc., DeFi Technologies offers crypto-based exchange-traded products (ETPs) that trade on traditional stock exchanges. This gives retail and institutional investors a simple, secure way to invest in Bitcoin, Ethereum and other digital assets via their brokerage accounts. Valour’s products have seen strong uptake – by April 2025, assets under management reached about C$988 million (US$715 million) (source), reflecting growing investor demand for regulated crypto exposure. These AUM figures illustrate how DeFi Technologies is pulling mainstream capital into the crypto world via familiar investment vehicles. Valour earns management fees (and even lending/staking income) on these products, contributing steady revenue.
DeFi Alpha – The Trading Desk: While offering passive exposure through ETPs, DeFi Technologies also runs a proprietary trading unit called DeFi Alpha to actively capitalize on market opportunities. Launched in mid-2024, DeFi Alpha specializes in low-risk arbitrage across centralized and decentralized exchanges. Remarkably, this desk generated C$132.1 million (US$96.8 million) in revenue within its first year, significantly bolstering the company’s liquidity reserves. In May 2025, DeFi Alpha showcased its prowess with a single arbitrage trade netting approximately C$30.3 million (US$22 million) in profit (source). This one-off windfall – achieved by exploiting a market inefficiency – “underscores DeFi Alpha’s ability to capitalize on market inefficiencies with precision and scale,” as CEO Olivier Roussy Newton noted). The success of DeFi Alpha not only boosts earnings but also validates the firm’s strategy of leveraging decentralized market infrastructure for shareholder value (source)
Stillman Digital – Deep Liquidity Provision: To further strengthen its foothold in decentralized finance, DeFi Technologies made strategic acquisitions. In 2024 it acquired Stillman Digital, a leading over-the-counter (OTC) trading and liquidity provider that had facilitated over US$15 billion in digital asset trades since 2021 (source). This acquisition brought in-house a wealth of trading infrastructure and institutional relationships. By integrating Stillman’s capabilities, DeFi Technologies can provide “deep OTC liquidity” to clients and support large-scale crypto transactions (source). In April 2025, the company announced Stillman’s integration with advanced trading platforms like Talos, further enhancing its institutional reach (source). The move to own a liquidity platform demonstrates DeFi Technologies’ commitment to building a comprehensive ecosystem – from retail-friendly ETPs to high-volume trading networks – all under one roof.
This multi-pronged model positions DeFi Technologies as a picks-and-shovels provider for the new financial era. Whether the market trend is investors buying crypto ETPs, institutions seeking liquidity, or arbitrage opportunities in volatile markets, DeFi Technologies has a platform to serve it. The result is both diversification and resilience.
By Q3 2024, the company had generated C$152.4 million (US$112.0 million) in revenue in the first nine months (source), and entered 2025 with zero debt and a strong balance sheet – a rare combination for a growth company in this sector. This financial strength gives DeFi Technologies the firepower to accelerate growth initiatives and seize new opportunities arising from the tokenization boom.
From Nairobi to Nasdaq: Capitalizing on Tokenization
DeFi Technologies isn’t content with just operating in existing markets – it’s actively pushing into new frontiers where tokenization is taking hold. A prime example is Kenya, where the company is helping lay the groundwork for an entirely new digital asset marketplace. In April 2025, DeFi Technologies (along with partner SovFi and its Valour division) announced a strategic partnership with the Nairobi Securities Exchange to launch the Kenya Digital Exchange (KDX) (source). The proposed KDX will be a fully regulated platform for tokenizing real-world assets – including equities, debt, funds, and commodities – and enabling their issuance and trading in digital form (source). This initiative aims to modernize Kenya’s financial market infrastructure through blockchain, positioning the country as a pioneer in Africa for trading tokenized assets. The plan is ambitious: Valour’s ETP products are expected to list on the NSE by Q3 2025 as a first step, with the KDX platform rolling out in phases through 2026 (source). The revenue model spans trading fees, listing fees, staking services and more – meaning DeFi Technologies could eventually tap multiple income streams from this venture as trading activity grows.
By co-building a national digital exchange, DeFi Technologies is not just riding the tokenization trend; it’s actively creating the on-ramps for it. This move into emerging markets underscores the company’s global vision. Olivier Roussy Newton, DeFi’s CEO, called the Kenya partnership “a transformative step in expanding digital asset infrastructure across Africa”, one that will “position Kenya as a trailblazer in the tokenization of real-world assets” (source). If successful, KDX could become a template for tokenized exchanges elsewhere – and DeFi Technologies would be at the center of that story, with a first-mover advantage in designing the technology and providing liquidity via its Stillman arm and product via Valour.
Meanwhile, on the other side of the world, DeFi Technologies is preparing to engage more directly with U.S. markets – signaling that its aspirations are truly global. In late 2024, the company filed an application to list its shares on the Nasdaq stock exchange (source). Uplisting to Nasdaq (from the Canadian exchange and OTC market) would raise DeFi Technologies’ profile among U.S. investors and potentially improve access to capital. In anticipation of the U.S. regulatory environment eventually warming to crypto-based ETFs, DeFi Technologies has also entered into a partnership with a U.S. asset manager (led by well-known crypto advocate Anthony “Pomp” Pompliano) to explore opportunities in the “fast-growing U.S. exchange-traded fund (ETF) market.” (source). This strategic move could position the company to launch crypto ETFs in the U.S. if and when regulations permit, leveraging Valour’s expertise in ETPs. Together, the Nairobi exchange initiative and the Nasdaq/ETF plans show how DeFi Technologies is proactively positioning itself at the crossroads of traditional and decentralized finance globally. From Nairobi to New York, the company is extending its footprint, forging partnerships, and aligning its products with the macro trend toward tokenized, blockchain-based finance.
Leadership with a Vision
Executing such a multifaceted global strategy requires visionary leadership – and DeFi Technologies has been strengthening its team to match its ambitions. A recent highlight is the appointment of Andrew Forson as President of DeFi Technologies and Chief Growth Officer of Valour (source). Forson is no stranger to the cutting edge of fintech; he previously led ventures and investments at Hashgraph (Hedera), where he helped drive innovation in the Web3 and distributed ledger ecosystem (source). Since joining DeFi’s board in mid-2024, he played a key role in expanding Valour’s geographic reach, and now in his executive role he will “spearhead DeFi Technologies’ global strategy and oversee Valour’s continued growth across European and international markets” (source). CEO Olivier Roussy Newton has expressed strong confidence in Forson, citing “Andrew’s track record in digital assets, structured finance, and venture strategy” as making him “uniquely positioned to lead the next phase of growth” for the company (source).
Forson himself has articulated an inspiring vision for DeFi Technologies’ mission. “I look forward to working closely with the team to expand access to digital assets globally and further establish DeFi Technologies as a market leader in digital finance,” he said upon taking the new role (source). This ethos of expanding access and pushing innovation reflects the company’s broader goal: to bring decentralized finance into the mainstream in a responsible, regulated, and high-impact way. Importantly, Forson’s dual role overseeing Valour indicates the company’s focus on growing its flagship ETP business, which remains a cornerstone for introducing investors to the world of tokenized finance. Under his guidance, we may see accelerated product launches, entry into new markets, and deeper integration of cutting-edge blockchain networks (notably, Forson’s Hedera background could inform future technical integrations like the KDX exchange’s use of Hedera).
The leadership bench doesn’t end there. DeFi Technologies’ core team and board bring together veterans from finance and crypto, providing a balance of risk management and innovative spirit. With a seasoned CEO at the helm and new growth-oriented leadership like Forson, the company’s strategic direction appears well charted. This strong leadership and governance are critical assets as DeFi Technologies navigates both the opportunities and challenges of a fast-evolving industry.
A $115M Profit. Global Expansion. And a Front-Row Seat to Finance 2.0
Stepping back, the broader picture is one of a company remarkably aligned with its time. The macro trend of tokenization and decentralized finance is no longer a speculative idea — it’s unfolding now across continents, asset classes, and regulatory environments. DeFi Technologies has positioned itself as a bridge between old and new: it offers traditional investors gateways into digital assets, while embracing the decentralized ethos through its own trading operations and partnerships. This dual approach – being both a facilitator of adoption (via ETPs and exchanges) and a direct participant in DeFi markets (via arbitrage trading and liquidity provision) – gives the company a holistic exposure to the tokenization wave.
Crucially, DeFi Technologies has matched vision with execution. Its financial performance speaks to a credible operation, not just hype: record 2024 revenues of C$204.4 million (US$144.8 million) and a net income of C$115 million (US$84 million) (source) underscore that this is a real business capturing real value. Few public companies in the crypto/DeFi realm can claim the profitability and growth that DeFi Technologies has delivered so far. This foundation of earnings and a strong balance sheet gives investors a margin of safety even as the company ventures into new domains like the Kenya exchange or a potential Nasdaq listing.
For retail investors looking at the big picture, DeFi Technologies offers a compelling, story-driven investment narrative. It stands at the intersection of traditional finance and the emerging decentralized universe, with tangible successes already under its belt (from hundreds of millions in AUM to innovative global partnerships). The company’s optimistic tone is backed by substance – a combination that evokes the style of a Motley Fool stock pick, but grounded in factual achievements rather than hype. As tokenization spreads and decentralized finance infrastructure becomes as integral to markets as the internet is to information, DeFi Technologies is strategically positioned to thrive on this transformation. In the grand story of finance’s evolution, DeFi Technologies has cast itself as a protagonist driving change – and if the trend lines continue, this hero’s journey could be just the beginning, to the benefit of investors who ride along.
Disclaimer: The information presented in this newsletter regarding DeFi Technologies Inc. (CBOE CA: DEFI | OTC: DEFTF) is intended strictly for informational and educational purposes. It does not constitute financial advice, investment advice, or a recommendation to buy or sell any securities. Readers are strongly encouraged to conduct their own due diligence or consult with a licensed financial advisor before making any investment decisions.
If you wish to learn more about DeFi Technologies Inc., please visit their official investor relations page at defi.tech.
Cashu Technologies Pty Ltd. has been compensated Ten Thousand Dollars by Sideways Frequency LLC for the creation and distribution of this promotional content. While reasonable efforts have been made to ensure the accuracy and reliability of the information presented, no guarantees are made regarding its completeness or timeliness.
Any decision to invest based on the content of this newsletter is made solely at your own risk. Cashu Technologies Pty Ltd. expressly disclaims any and all liability for losses or damages that may result from reliance on the information provided herein.